Analysis of Intention to Participate in Green Waqf: A Theory of Planned Behaviour Approach
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Abstract
Theory of Planned Behavior (TPB), specifically analyzing the influence of attitudes, subjective norms, and perceived behavioral control, as well as analyzing the influence of attitudes as a mediating variable for the external variables, namely the level of knowledge and environmental concern, on the community's intention to participate in Green Waqf.
Methodology - The method used in this research is a quantitative descriptive method with SEM-PLS analysis. The analysis tool used is SmartPLS with a sample size of 215/
Findings – The variables of knowledge, environmental concern, attitude, subjective norms, perceived behavioral control, and intention to participate are at a high level. In addition, attitudes, subjective norms, and perceived behavioral control positively influence the intention to participate in the Green Waqf program. Meanwhile, knowledge and environmental concern do not directly affect the intention to participate in the Green Waqf program. Another finding is that attitudes can mediate the relationship between knowledge and environmental concern and the intention to participate in the Green Waqf program.
Implication - This research is expected to enhance public knowledge about the importance of Green Waqf and provide benefits for the managing institutions of Green Waqf in understanding the intention to donate, which can serve as a basis for improving fundraising strategies.
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